Higher Diploma in Marketing Management - HDipM

    - Supported Distance Learning

    - Open Enrolment and Year-Round Intakes

 

Marketing professionals enjoy greater recognition worldwide for exceptional creativity in bringing goods and services to the attention and admiration of customers. The program is designed to equip students with the skills and training needed for a successful career in marketing. The Higher Diploma qualification will enhance student's prospect in finding suitable employment; Alternatively, it may be used as entry qualification to numerous business degree programs including the Bachelors' degree of Rockfield College of Management

 

REQUIRE COURSES - Higher Diploma in Marketing

The program requires the successful completion of below listed Major Courses

§         BUS 101 - Principles of Business Organization

§         BUS 102 - Principles of Management

§         BUS 103 - Business Accounting

§         BUS 104 - Principles of Economics

§         BUS 105 - Principles of Marketing

§         BUS 106 - Principles of Finance

§         BUS 107 - Business Communication

§         BUS 108 - Sales Management

§         BUS 109 - Public Relations   

§         BUS 201 - Direct Marketing

§         BUS 202 - Business Strategy

§         BUS 203 - Business Law

§         BUS 204 - Managing Human Resources 

§         BUS 205 - Managing Information Systems

§         BUS 206 - Marketing Communication

§         BUS 207 - Principles of Purchasing & Supply

§         BUS 208 - Total Quality Management

§         BUS 209 - Principles of Advertising 

§         BUS 210 - Consumer Behaviour

§         BUS 211 - Marketing Strategy / Marketing Planning

 

ADDITIONAL INFORMATION - HIGHER DIPLOMA IN MARKETING

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Assessment:  Mixture of examination and assignment for each course

   

Modes of Study:  Text Based Distance Learning (view detail study mode)

                      

Program Duration:  18 months or less (depend on transfer credits brought into the program)

             

Program Intakes:  Open Enrollment (year-round)       

        

Admission Requirements: High School Education, A-Levels, or equivalent  (get Application Form)

  

Faculty Mentoring: RCM has pool of highly qualified and experience faculty/Tutors to provide you quality mentoring and support throughout the program. Student academic performance will be measures on acceptable overall achievements - see (a) Course Grading (b) Academic Regulations

 

Transfer Credits: RCM allows maximum transfer credits for up to 40% of undergraduate courses; the exempted courses must be completed at accredited institution, relevant to the student’s program and equivalent in both content and degree level

  

Graduation Requirements: Higher Diploma requires the completion of minimum total of 95-ECTS-units (European Credits Transfer System). Student will received the degree upon successful completion of all require courses; All academic and financial obligations to the University must be fulfiled before the award of diploma and transcripts.

 

Progression to Bachelor Program: Student that successfully completed Higher Diploma can move on to pursue the BBA / Bachelor (top-up) Program of Rockfield College of Management (RCM), or at other University

 

OTHER HIGHER DIPLOMA PROGRAMS: Click here to see other Higher Diploma and Undergraduate programs